Job Details

• Should handle the complete operations of branch.
• Should take the control of branch profitability.
• Should work with operations team to ensure timely delivery.
• Should look after the billing and collections of the complete branch.
• Should have the detail report of proof of delivery of goods.
• Coordination with necessary departments for any emergency.
• Should manage and handle all the businesses operations related to branch.

SALES OBJECTIVES

• Maximize sales performance to achieve the sales target of the Branch for:
• Liability products [Current /Savings /Term deposits]
• Investment services
• Credit Cards
• Demat
• Ensure effective Relationship Management by monitoring the movement of the top customers of the branch
• Minimize value and number attrition of the top quartile of customers of the branch.
• Device strategies to counter competition and maximize market share in the Catchment area of the branch, by below the line activities and promotions.
• Implement cross-sell programmes for mortgages, auto, and personal / professional loans and future CB products.
• Provide support for new product launches, and champion new sales initiatives
• Devise and implement a customer acquisition and retention programme
• Nurture and upgrade the existing customer portfolio to Excel and Priority Banking

CUSTOMER SERVICE

• Ensure all branch processes are followed as per laid down guidelines
• Monitor CSS ratings and ensure continuous improvement if below bench-mark
• Achieve good SQ audit ratings
• Monitor and track transaction volumes and ensure effective transaction migration to non branch channels
• Ensure PFC and teller productivity are at optimum levels

OPERATIONS AND COMPLIANCE

• Ensure minimum grading of 2 in all internal/RBI/MESA audits conducted at the branch
• Ensure compliance to all Operations health documents like KCD/KRI/OPS manual
• Ensure timely and accurate preparation of all returns both internal and statutory for sales and service
• Ensure smooth functioning of locker operations, where available

REVENUE AND COST MANAGEMENT

• Lead revenue generation and profitable growth by focusing on:
• Improved deposit mix comprising Current and Savings accounts
• Waiver Tracking and Management
• Non-funds based income
• Ensure various costs are managed within budgets

CHANGE MANAGEMENT

• Implement change initiatives in the areas of:
• Branch space rationalization
• Transaction migration
• Systems implementation
• Process Re-engineering
• Premises reconfiguration

PEOPLE MANAGEMENT

• Ensure branch staff work as a cohesive motivated and top performing sales and service team
• Achieve high employee satisfaction and retention of good performers
• Identify and address training needs of staff on an on-going basis.

SEGMENT OWNERSHIP

• Implement all segment/ product initiatives in the catchment (PRB/ NR/ SME/ Mortgages)
• Jointly own the delivery of segment / product (PRB/ NR/ SME / Mortgages) targets with the segment associate directors

OTHERS

• Premises management in areas of merchandising, housekeeping as well as store management