Job Details

Strengths with strategic and analytical thinking ;

Must have experience in independently managing a brand or a category for at least 3-4 years;

Strong communication skills and team capabilities

Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans;

Understand & define the brand identity & align all the brands plans accordingly;

Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand;

Plan ATL & BTL so as to deliver the required value proposition;

Scan the business environment to explore options for revenue generation from new and existing customers;

Develop and execute plans for brand extension;

Conceive, develop, propose, implement & control attractive sales promotional drives across various levels of trade & consumer franchise;

Monitor, track & evaluate market & competitive dynamics;

Develop systems within brand teams which facilitates better MIS and synergy of operations;

Assist in developing market entry strategy for previously untapped geographies;

Undertake all market research for obtaining feedback on various aspects of the brand;

Monitor and track performance of brand based on specified criteria;

Plan and ensure required marketing support for brand in terms of advertising, promotion, schemes etc. in co-ordination with sales team;

Develop various schemes incentive / discount to increase the contribution of the brand.