Job Details


Experience: 6-8 Years | Salary: Not Disclosed by Recruiter | Opening(s): 1 | Posted Date : 2017-12-02
Hiring For A Reputed Client of GlobalHunt
Job Description
  • Strengths with strategic and analytical thinking ;

  • Must have experience in independently managing a brand or a category for at least 3-4 years;

  • Strong communication skills and team capabilities

Desired Profile
  • Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans;

  • Understand & define the brand identity & align all the brands plans accordingly;

  • Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand;

  • Plan ATL & BTL so as to deliver the required value proposition;

  • Scan the business environment to explore options for revenue generation from new and existing customers;

  • Develop and execute plans for brand extension;

  • Conceive, develop, propose, implement & control attractive sales promotional drives across various levels of trade & consumer franchise;

  • Monitor, track & evaluate market & competitive dynamics;

  • Develop systems within brand teams which facilitates better MIS and synergy of operations;

  • Assist in developing market entry strategy for previously untapped geographies;

  • Undertake all market research for obtaining feedback on various aspects of the brand;

  • Monitor and track performance of brand based on specified criteria;

  • Plan and ensure required marketing support for brand in terms of advertising, promotion, schemes etc. in co-ordination with sales team;

  • Develop various schemes incentive / discount to increase the contribution of the brand.

Industries TypeTelecom/ ISP
Role Senior Brand Manager
Skills brand marketing, btl brand management, atl digital marketing, marketing campaigns, market research, consumer insights, product management, promotional campaigns
Functional Area Marketing , Advertising , MR , PR , Media Planning
Education MBA
Location Noida
Keywords brand marketing, btl brand management, atl digital marketing, marketing campaigns, market research, consumer insights, product management, promotional campaigns
Contact HR
Telephone 91-11-46547700
Email jobs@globalhunt.in
Reference id GH/TELECOM/ Senior Brand Manager/ JC//25102017//71656