Job Details

• Develop and implement consumer-centric digital online strategy and initiatives that are aligned with the overall marketing plan. 
• Develop an E-Commerce marketing strategy to achieve overall e-commerce objectives. 
• Ensure a consumer centric shopping experience on the Client's site.
• Develop and implement consumer-centric digital online strategy and initiatives.
• Manage omni-channel integration from a marketing perspective. 

Operations:

• All communication across e-commerce channels to be consistent with the tonality, quality of the Client's brand and is updated periodically as required. 
• Maximize sell-through and demand creation through agreed online activities. 
• Ensure continuous optimization of e-commerce marketing channels to drive greater traffic/conversion rate
• Regular reporting / KPI management on E-commerce digital marketing activities
• Content creation for use in catalogues on Client's site. 
• Provide EComm partners with shoot guidelines and influence the Client's content created by them. 
• Work closely with Key Account Managers to deliver and bring holistic product concepts to life
• Collaborate with Key Account Manager in the development of specific actions/campaigns to increase business performance.
• Work closely with e-commerce partner Marketing Teams to define and execute specific co-marketing plans that drive footfall, conversion and sell-through. 
• Work closely with e-commerce partner Marketing Teams to increase page views and show up better in search on their sites. 
• Micro-site / virtual shop-in-shop management in collaboration with ecomm partner marketing team.

• MBA with minimum 5 + years experience in E Commerce.
• Deep understanding of search marketing, optimization, digital media strategy and planning.
• Experience in the retail sector, preferably in fashion / youth / lifestyle.
• Deep understanding on how to execute email campaigns, website development, digital creative.

Functional Competencies:

• E-commerce/digital skills
• Knowledge of e-commerce promotion planning and implementation practices
• Understanding of Marketing and Brand management
• Creativity / innovative thinking to drive accelerated growth of the business