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Job Details


Experience: 10 - 12 Years | Salary: Not Disclosed by Recruiter | Opening(s): 1 | Posted Date : 2017-07-31
Hiring For A Reputed Client of GlobalHunt
Job Description
  • Develop and implement consumer-centric digital online strategy and initiatives that are aligned with the overall marketing plan. 
  • Develop an E-Commerce marketing strategy to achieve overall e-commerce objectives. 
  • Ensure a consumer centric shopping experience on the Client's site.
  • Develop and implement consumer-centric digital online strategy and initiatives.
  • Manage omni-channel integration from a marketing perspective. 

Operations:

  • All communication across e-commerce channels to be consistent with the tonality, quality of the Client's brand and is updated periodically as required. 
  • Maximize sell-through and demand creation through agreed online activities. 
  • Ensure continuous optimization of e-commerce marketing channels to drive greater traffic/conversion rate
  • Regular reporting / KPI management on E-commerce digital marketing activities
  • Content creation for use in catalogues on Client's site. 
  • Provide EComm partners with shoot guidelines and influence the Client's content created by them. 
  • Work closely with Key Account Managers to deliver and bring holistic product concepts to life
  • Collaborate with Key Account Manager in the development of specific actions/campaigns to increase business performance.
  • Work closely with e-commerce partner Marketing Teams to define and execute specific co-marketing plans that drive footfall, conversion and sell-through. 
  • Work closely with e-commerce partner Marketing Teams to increase page views and show up better in search on their sites. 
  • Micro-site / virtual shop-in-shop management in collaboration with ecomm partner marketing team.
Desired Profile
  • MBA with minimum 5 + years experience in E Commerce.
  • Deep understanding of search marketing, optimization, digital media strategy and planning.
  • Experience in the retail sector, preferably in fashion / youth / lifestyle.
  • Deep understanding on how to execute email campaigns, website development, digital creative.

Functional Competencies:

  • E-commerce/digital skills
  • Knowledge of e-commerce promotion planning and implementation practices
  • Understanding of Marketing and Brand management
  • Creativity / innovative thinking to drive accelerated growth of the business
Industries TypeRetail / Wholesale
Role Assistant Manager Brand Marketing
Skills Brand Marketing, Campaigns, Marketing Strategy, Digital Marketing
Functional Area Marketing, Advertising, MR, PR, Media Planning
Education PG - MBA/PGDM - Any Specialization Doctorate - Doctorate Not Required
Location Bengaluru
Keywords Brand Marketing, Campaigns, Marketing Strategy, Digital Marketing
Contact HR
Telephone 91-11-46547700
Email jobs@globalhunt.in
Reference id GH/CRS/Assistant Manager Brand Marketing(E Com Demand Generation)/ JC//28072017//70272